Campaign Challenges Bank Dominance
Online mortgage marketplace HashChing has challenged the role that banks play in the home lending arena with its latest ad campaign. The first billboard, situated on the highly-trafficked Winston Hill M2 motorway and Southern Cross Drive in Sydney, says: “Home loans are necessary, using banks is not”. The image of a frowning, bespectacled older gentleman makes the not-so-subtle implication that banks are an outdated concept. The second billboard, in Melbourne’s CBD, proclaims there are “Better home loan deals from top rated mortgage brokers”, inviting customers of the big four banks to question their loyalties. Developed by HashChing’s in-house creative team, the campaign aims to convince Australians that banks are not necessarily the best option when it comes to home loans. Mandeep Sodhi CEO of HashChing says that, given the heavy scrutiny banks are facing from the royal commission, the timing of these billboards couldn’t be better.
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